How much is too much? In numerous conversations these past weeks the debate has been around how much communication is too much for stakeholders. In my world (in fact in most organizations), we use a social media-type platform as well as email and a learning management system to post notifications. Internally we add in a separate messaging application, virtual meetings with chat, a support desk messaging system that also integrates with external stakeholders, Google Suite with shared files and drives with commenting, another platform to request product features, a knowledge management suite, and of course the occasional old-fashioned text message or phone call.
It can all be a bit overwhelming—for internal and external stakeholders. And, yet, people will say “I didn’t know that.” In scrolling through LinkedIn, a picture stating “Dear Leaders, Odds are 10:1 your team wants more communication from you, not less. Sincerely, Stanford Research”
Well then! At face value, it is easy to dismiss this. However, dive deeper and some kernels of truth begin to pop. It’s not about volume. It’s about ensuring the messages are on point, well-received, and resonate with the audience. So, how do organizations and individuals move away from creating a cacophony of useless noise and move towards orchestrating a beautiful, inspiring symphony?
Here are my Top 3 suggestions:
1. Strategic Clarity: Start by defining your communication strategy. Understand your audience, their needs, and your objectives. Ensure every message aligns with these factors. A clear strategy acts as the conductor's baton, guiding your communications harmoniously.
2. Consolidation and Streamlining: Consider integrating your various communication channels and tools where possible. Simplify the process for stakeholders. Streamline messages so they are concise, relevant, and easy to digest. Think of it as composing a melody rather than a dissonance of notes.
3. Feedback Loop: Establish a robust feedback mechanism. Encourage stakeholders to provide input and express their preferences. Use data and insights to refine your approach continually. Like a symphony adjusting to the audience's mood, adapt your communication based on feedback.
Remember, effective communication is not about the quantity, but the quality and relevance of the messages. By following these suggestions, you can transform the noise into a harmonious symphony that resonates with your stakeholders and keeps everyone in tune with your goals. 🎶📢 #StrategicMessaging
Comments